WhatsApp, the Facebook owned mobile messaging App is currently most widely used Messaging App overseas and especially in the emerging markets. And to add to the usability of WhatsApp, an extra feature of Voice Calls is added to WhatsApp.
According to BGR India, WhatsApp begun it’s Beta Testing phase for WhatsApp Voice Calling feature and WhatsApp emerged to be victorious in it. The testing for WhatsApp Voice calling Feature was done with some users this week and reviews of WhatsApp calling feature is quite good to hear. This new feature in WhatsApp is expected to bring minor changes to the interface of WhatsApp mobile application. One can expect that there will be separate tab for the new voice calling feature of WhatsApp.
Voice calling using WhatsApp currently supports 3G and EDGE networks. Moreover, since voice calling feature in WhatsApp will work using 3G network, then, one can expect a major boom for WhatsApp in India and China where these networks are cheaper. WhatsApp currently has more that 700 million monthly users worldwide and this number is expected to rise everyday.
But as far as the competition for WhatsApp is concerned, then, although there are lot of similar apps in the market but none of them matches the simplicity of the WhatsApp which is why WhatsApp is leading the way. But however, Market analyst believes that this time, the competition for WhatsApp will be much more tougher. This time with the addition of voice calling feature of WhatsApp, it will face the toughest competition from Skype which is a Microsoft Owned Product for video and voice calling.
Although Skype is well established in it’s market and there is currently no such threat for Skype as of now, but given the fact that WhatsApp is hugely popular and that it works seamlessly on 3G and EDGE networks, it will certainly provide an edge over Skype especially in the countries like India as well as China and hence addition of voice calling in WhatsApp means WhatsApp vs Skype. One more reason for the addition of WhatsApp Calling Feature is because of the certain projects undertaken by Google for Messaging App. Certain reports claims that Google has shown interest in making it’s own Mobile Messaging App and it could be the possible reason for inclusion of new feature in WhatsApp App. As of now,WhatsApp Voice Calling Feature in India is expected to be launched any time soon.
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